ABOUT SAM

“I have very fond memories of my mother making her signature Black Forest sponge for my birthday every year. She told me love was the secret ingredient which is probably why they always tasted so good…”

Samira artist of Sincerely Sam Cakees.jpg

Founded in 2017 by Samara-Faith Ewins, ‘Sincerely, Sam Cakes’ is a quaint, home-based business located in Sydney, Australia.

Her exposure to the industry began at a very young age as she watched (and sometimes helped,) her mother working in commercial kitchens cooking hearty meals & cleaning. While studying in her early years she spent her spare time baking for family and friends as a hobby and immersing herself in the art. It brought her to the realisation that cakes were not only the best remedy for her sweet cravings but the perfect medium to explore her very creative soul.

She later attended University to study Business, Literary Editing & Journalism, meanwhile, expanding her knowledge of hospitality & experience in fine dining restaurants and hotels. After some years, she was able to refine her skills working at a renowned Bakery as a head decorator & icer (once icing a total of 70 cakes in one week.) After working there for almost 4 years, she felt it was time to venture out & bring her own artistic visions to life.

With Serbian, Romanian, New Zealander, Fijian & English lineage on both sides of her family, she has grown up surrounded by nature, rich culture, and very passionate people. Her family, consisting of artists, chefs, musicians, authors, and even a bridal seamstress, have heavily inspired her endeavours.

Growing up between homes in Australia & New Zealand, she has always had a deep love for nature which is reflected in her finely curated, Avant-garde & innovative cake designs.

Now, at 29, she has established her own unique image & style, bringing her to the forefront of the cake industry, setting many trends & inspiring aspiring cake decorators with her unique ideas & unconventional concepts.

As a luxury Cake Designer, what she loves most are the opportunities presented to collaborate with other artists in the industry to explore creative limits, new ideas & trends. With considerable experience in all events & mediums, she continues working enthusiastically with all edible products to further refine her skills so that she may bring all creative visions to life.
Sam has high standards for her business as an artist and takes great pride in the quality of her work, ensuring all cakes that leave her hands are baked & decorated with the highest quality ingredients and the utmost amount of love & care.

Behind every cake is a person who is filled with unbridled passion & joy to be living her dreams, featuring her work around the world and continuously having the opportunity to be a fundamental part of a very special day.

S-F. E

Samara-Faith Ewins

FOUNDER & CREATIVE DIRECTOR of SINCERELY SAM CAKES